1. It generates instrumentation for agent behavior on the Dynamics 365.
2. It provides APIs to ingest the conversational data into the common data services.
3. It standardizes schema for how the aforementioned analytical data will be stored
4. It defines mechanism to correlate the communication data from multiple providers, CRM transactional data and agent behavior data.
5. It is extensible, in the sense that it allows you to bring your own KPIs, define your own data payload so that organizations can build analytical solutions as per their need.